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The Website Dilemma
Confused about the Internet and how technologies such as domain names, web hosting, email, search engines, and payment gateways can be used to enhance your business?
Need a website but the process seems too complex and costly?
Find web designers expensive and limiting to your changing requirements?
Overwhelmed by complex software tools to manage your website?
If you answered yes to any of the above questions, then the following will help to demystify the Internet and offer a simple, cost-effective solution to manage and/or create your own website.
The Internet is a world-wide network of web servers, which are computer systems for storing and sharing information across high speed connections. On each web server there can be many thousands of websites. A website is a collection of web pages each of which can be accessed using a specific address. A web browser, e.g. Google Chrome, is an application program which runs on your computer, tablet or smartphone, enables you to type the address of a web page, locates the page and displays it.
A website usually has its own domain name, e.g. websiteexpressions.com, and each page on the site has a unique address. For example, www.websiteexpressions.com is the home page and www.websiteexpressions.com.au/index.php/contact-us is a page containing contact information.
If you enter an address into the address bar of a web browser the corresponding web page is displayed.
Search engines such as Google collect and store information from millions of websites across the world. Google’s website will list the addresses of websites that match a word or phrase you enter into a search box. If you enter a phrase such as website management solutions, Google will display several pages of hyperlinks corresponding to those websites which match the search query.
A hyperlink, or link for short, is a web page address which when clicked will cause the web browser to display that page. If one of the listed sites from your Google search was Website Expressions Pty Ltd - Website Management Solutions - Home, clicking the link will display the home page of the site.
Most websites divide their information into several pages such as Home, About Us, Products & Services, News and Contact Us. Each of these pages can be accessed directly using their web page address or by selecting from a menu at the top or the side of the website.
A website can promote your business, attract new customers and increase sales.
Creating a Website
The typical steps required to create a website are as follows
Each of the above steps involves time, money and/or technical skill.
There are a number of ways to create and manage a website.
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