A premium search engine marketing campaign
aimed at Google AdWords,
organic search engine results
and social media marketing.

Search Engine Marketing

Search engine marketing is the process of researching, submitting and positioning your website within search engines to achieve maximum exposure and traffic. It includes search engine optimisation (SEO), paid listings (PPC) and other related services and functions.

WEBSITE EXPRESSIONS® Plus™ is a premium search engine marketing campaign specifically aimed at Google AdWords, organic search engine results and social media marketing to help build a stronger online presence for increased web traffic and higher customer conversions.

More Customers to Your Website

Internet search is the fastest, most popular way to find a business today. Every time you type key words or phrases into a search engine it presents a list of websites it ranks as the most relevant.

So if your business is online, you want your website to appear high in the results for relevant searches to give you more qualified leads and sales.

Don’t risk your customers finding your competitors’ websites before yours – get the professionals to do the work for you with WEBSITE EXPRESSIONS® Plus™. Based on Australia’s most popular SEO program with a seven year history of boosting traffic to websites, you get an expert team doing the hard work for you.

With services delivered through the Netregistry Group, an authorised Google partner and reseller, WEBSITE EXPRESSIONS® Plus™ offers you a highly effective online marketing strategy for your business.

You will receive priority service from a dedicated Account Manager supported by a large team of Google AdWords professionals. In addition, your marketing campaign is overseen by Website Expressions though which you receive support and advice throughout the process.

WEBSITE EXPRESSIONS® Plus™ takes a logical and systematic approach to increasing your website visibility on Google, Yahoo! and Bing month-by-month. You will receive in-depth analysis of search trends and a constantly refined SEO strategy to maintain your edge over your competitors. This includes all the research, link building and on and off-page optimisation designed to bring more customers to your website.

Essential Goals

WEBSITE EXPRESSIONS® Plus™ is designed to achieve two essential goals for your online marketing strategy.

1. Increased traffic to your website
   
   Most marketing strategies look at how to increase the number of visitors to your website but your competition is also looking to use similar strategies to increase their traffic. WEBSITE EXPRESSIONS® Plus™ provides a flexible, focused and fresh approach to ensure your website gets noticed by target groups of most value to you.
   
   
2. Higher customer conversion
   
   Achieving more visitors to your website is only half the challenge, yet many strategies focus purely on building traffic instead of a corresponding increase in sales. By focusing on website usability and user experience, WEBSITE EXPRESSIONS® Plus™ aims to increase the number of customer conversions.

Features

Each month over the course of the campaign, your Online Marketing Consultant will focus on a range of scheduled tasks, provide feedback and discuss progress. This includes:

• Researching and analysing your specific requirements
  
• Suggesting and making changes to website meta data, structure, navigation & usability
  
• Submitting your site to industry relevant online directories
  
• Creating inbound links from relevant websites and recommending outbound links
  
• Writing and submitting articles and search-engine friendly copy for your home page
  
• Making recommendations on social media marketing and business networking tools
  
• Managing your Google AdWords account for maximum return on minimum investment
  
• Monitoring your website traffic and search engine ranking
  
• Preparing reports and contacting you to review and discuss

Program Overview

WEBSITE EXPRESSIONS® Plus™ includes the following:

Keyword Research

Keyword research is designed to help choose the most effective keywords/keyword phrases for search engine optimisation. The research will aim to identify words that result in high quality traffic to your website.

Detailed Website Spidering & Analysis

WEBSITE EXPRESSIONS® Plus™ employs complex website crawling software to analyse your website code, content and structure. It is designed to ensure that all SEO aspects of your site are identified and resolved throughout the course of the program. The software takes into account over 200 known factors that can help to improve a website's search engine ranking.

Benchmarking

The benchmarking phase is designed to draw a line in the sand and establish a point of reference for continued improvement on the program. It will look at initial search engine ranking results and starting website traffic statistics.

SEO Assessment

The SEO Assessment is intended to lay the groundwork and foundation of the program. It is an evaluation of your website that will outline the most fundamental changes to your website’s content and coding to ensure it is search engine friendly.

Copy Writing

In the world of SEO, the saying "content is King!" still goes. A copywriter will write up to 500 words of SEO-ready, keyword rich, engaging content for a selected page (usually the home page to begin with). This is done on a quarterly basis.

Directory Submission

Directory submission is the first off-site optimisation completed for the program. It is designed to create more relevant inbound links and to increase your business exposure through a more diverse web presence.

Article submission

Article submission is a process geared to increasing the number of relevant inbound links to your website as well as to increase your website's overall online presence. A copywriter will write tailored keyword rich articles delivered across multiple high quality content directories.

Link Building

WEBSITE EXPRESSIONS® Plus™ uses a pool of high quality trusted websites to source relevant inbound links for your website. As part of the link building process, your Online Marketing Consultant will recommend relevant outbound links to try and maintain a 1:1 inbound / outbound link ratio.

Ongoing Onsite Changes

Your Online Marketing Consultant will continue to recommend and implement on-site website changes. These include both coding and content changes to increase your site's search engine friendliness and relevancy score.

Reporting

Monthly Web Ranking reports coupled with weekly or monthly Google analytics reports will help to keep you up-to-date with the progress of the program. Easy to understand traffic statistics and search engine positions are provided.

Google Analytics

A Google Analytics traffic tracking code is inserted on every page of your site which helps idenfity how much traffic is coming to your site, which pages are being viewed, how visitors are getting to your site, how long viewers are staying on your site and much more. You will receive a weekly report detailing your traffic.

Google Webmaster Tools

Google Webmaster Tools are used to help make your site more Google-friendly. It will report on which of your pages are included in Google's index, errors encountered while crawling your site, search queries that list your site as a result, which sites link to yours, and more.

Google AdWords

Your Online Marketing Consultant will manage a Google AdWords account for you. No matter what your budget, your ads will be displayed on Google and its advertising network. You pay only if people click your ads.

Call +61 2 4948 1555 now or email sales@websiteexpressions.com
to learn how WEBSITE EXPRESSIONS® Plus™ can help maximise your targeted web traffic.